|George Town, 26 April 2018 – Urban farming and sustainability came up big when five students had 54 hours to create and pitch an entrepreneurial idea. The team became second runner-up in Startup Weekend George Town, a challenge for young entrepreneurs organized by the state government.|
“The students came up with an idea about urban farming and sustainability for making a healthier lifestyle for people who live in urban areas,” said Dr Racheal Poh Su Ying, lecturer of School of Business, KDU Penang University College. (KDU Penang)
Participants from KDU Penang introduced a creative app called “Vfarm,” focusing on giving a proper guidance and ideas for the people who would like to grow food in their homes.” The team of five students from KDU Penang pitched this creative app idea about urban farming and sustainability in “Startup Weekend George Town”, held on 20 April until 22nd April 2018.
“Before pitching, we analysed the urban farming market awareness and did a survey on people in urban area and we found out that they are mostly not aware of urban farming and sustainability,” said Kevin Haake, one of the participants from School of Business, KDU Penang.
“Vfarm app has a game-based idea which monitors the environment and provides users with a farming schedule to follow. From time to time, the app will send notifications to users if the plant is thirsty or in need of fertilizer,” he added.
Vfarm attracted the judges, and the team from KDU Penang bagged the second runner-up place in this competition, winning them an invitation to join a pre-accelerator boot camp in Malaysian Global Innovation and Creativity Centre (MaGIC), Cyberjaya for two weeks in September.
This competition is the first stage for the students to kickstart their own businesses and become inspiring entrepreneurs.