ETP’s MyCenTHE program to train competent talents for tourism industry |

ETP’s MyCenTHE program to train competent talents for tourism industry

This work-based programme is designed to resemble an apprenticeship training program where students will be attached to a designated hotel establishment for a period of 11 months throughout the duration of the program.
The northern region's hospitality and tourism industry has a new name and it's called MyCenTHE. Formed under the Malaysian government's economic transformation programme (ETP), the Malaysia Center for Tourism and Hospitality Education or (MyCenTHE) is aimed towards improving the quality of tourism and hospitality education through collaborative partnerships between public and private sectors.

Formed in May 2011 under the National Key Economic Areas Entry Point Project 10, the initiative will focus on assisting the nation in gearing up to be a high income nation through the major development of academically qualified and industry ready hospitality local graduates from its work based Diploma in Hospitality Management programs. The program has already been up and running in east as well the central region of Malaysia and is gathering pace by teaming up with a well known hospitality education industry leader in KDU being its cluster leader and education provider in the northern region.

The formalizing of the initiative in the northern region to the public will be done with the launching of MyCenTHE's Penang Cluster on 21 June 2012 at KDU College Penang by YB Dato' Saifuddin Abdullah, Deputy Minister from the Ministry of Higher Education and Associate Professor Dr. Wong Kong Yew who is also President for the MyCenTHE programme. Industry partner for the program, Mr. Jamie Case, who is the Chief Operating Officer of E&O Hotel Penang said the 5 Star establishment is than more than happy to be part of this special project and that this work based learning module will definitely help produce better qualified human resource talent for the hospitality industry.

The program lauds for more collaboration from various hotels by training and paying the students' allowance for 11 months under the work based learning module.

Speaking with full of praise for the program, Dr Chong Beng Keok said, "KDU Penang is proud to have been chosen as the Northern Region Cluster Leader for the MyCenTHE education initiative. We are also confident that the new MyCenTHE Work Based Diploma in Hospitality Management that is being newly offered at KDU will further increase the accessibility of hospitality programs to students who come from families from the lower socioeconomic group and this will go well in tandem with our current popular IMI Swiss Hospitality program".

For more information on the programmes and activities happening in KDU University College PJ, call 03-77288123 / email, or log on to their official website at

For KDU College Penang, call 04-2266368 / email, or log on to